Google has updated its extension rules for affiliates, essentially banning affiliate link injection without user action or benefit. The move comes after Honey, a popular coupon-hunting browser extension, was accused of being a scam and allegedly forcing Google to take action.
In February, a YouTuber named MegaLag published an investigation into Honey’s behavior, revealing that it was swapping out referrals from influencers promoting the extension with its own links, essentially robbing them of their commission. Google has since clarified what is allowed and what is not in its new rules: affiliate links must provide a direct and transparent user benefit related to the extension’s core functionality.
The updated rules state that inserting affiliate links without a tangible benefit or user action is not permitted. Examples of common violations include injecting links for discounts or cashback when none are provided, as well as extensions continuously injecting links in the background without related user action.
While consumer protection is a good thing, some people argue that Google’s move is excessive and unfair, claiming it’s using its browser monopoly position to “strong-arm” Honey. However, others believe that Google has the right to decide what kind of user experience it creates for its user base.
Google and PayPal have yet to comment on the new development, but it’s clear that this move aims to protect users from potential scams like Honey’s alleged behavior.
Source: https://www.techradar.com/pro/security/google-updates-chrome-extension-rules-to-ban-affiliate-link-injection-without-user-action-or-benefit