Google’s Pixel series has long been known for its focus on value for money. The company has managed to offer high-end features at competitive prices, setting a new standard in the market. This approach paid off last year with the Pixel 9 family, which included the Pixel 9 and Pixel 9 Pro models priced at $799 and $999 respectively.
Despite rising costs due to raw materials and US tariffs on the Chinese market, Google is expected to maintain its pricing strategy for the new Pixel 10 series. The company will reportedly offer the same prices as last year’s models, with the exception of the larger Pixel 10 Pro XL model, which is expected to cost $1,199.
The Pixel 10 Pro XL’s higher price point may be due to increased costs associated with a larger display and potentially larger battery. However, this could also separate it from its smaller counterparts, offering consumers a choice between the standard Pixel 10 and the more premium Pixel 10 Pro XL.
Google’s decision to maintain prices for the new Pixel 10 series is strategic, as it aims to set the tone in the market without compromising on value for money. The company may not be prioritizing profit margins but rather focusing on data collection and AI development through its annual subscriptions to the Google Gemini AI client.
As consumers become increasingly price-conscious, Google’s pricing strategy will be crucial in determining the success of the new Pixel 10 series. Will consumers opt for the more affordable options or pay a premium for the larger display and potential improvements in battery life? Only time will tell, but one thing is certain – the Pixel series continues to redefine the smartphone market with its focus on value and innovation.
Source: https://www.forbes.com/sites/ewanspence/2025/05/21/google-pixel-10-pro-xl-price-specs-leak-new-pixel-smartphone