Google is preparing to launch its new Pixel 10 family of smartphones, which are expected to reveal the direction the company is driving the Android ecosystem. The Pixel 10 phones may be launched earlier than expected, with a potential event in London on June 27 for select fans.
The devices will meet all the requirements and run pre-release software, hinting that they could be early Pixel 10 units running Android 16. This could be an early teaser of the handsets weeks before a larger media event. However, with the public release of the next version of Android 16 expected by the end of June, these pre-release units could easily be the early devices.
The base model of the Pixel 10 is expected to retain the $799 price point that the Pixel 9 was on sale at, which is a price point where many so-called flagship killer smartphones sit. Google will also keep using the Tensor G5 across the Pixel 10 family, with no undercutting the formula.
Google’s focus on the Pixel 10 family is driven by its relationship with consumers and recognition as “The Google Phone”. The moves made with Pixel devices are seen as indicative of phones that “run Google”, which means they shape the Android market. With the expected sticker price of $999 for the Pixel 10 Pro, Google will draw a line in the sand on premium device pricing.
The Pixel 10 Pro Fold is expected to see a price cut of $200, taking it down to $1599. This move aims to bring down the expected price of foldable phones, which benefits many consumers. The direction this market wants to go in is clear, and Google’s decision reduces the risk for manufacturers.
The launch of the Pixel 10 family will touch on Google’s new hardware, lean heavily into Android 16, and promise next-generation AI tools. However, the story underneath the story points out the direction that Google is driving the Android ecosystem.
Source: https://www.forbes.com/sites/ewanspence/2025/06/02/google-pixel-10-pro-price-specs-leak-new-pixel-10-smartphone