Google will increase the prices of its Nest Aware and Nest Aware Plus subscriptions starting mid-August 2025. The entry-level Nest Aware service, which includes 30 days of event-based video history, will cost $10 per month or $100 upfront, up from $8/month or $80/year. Nest Aware Plus, with 60 days of footage history and 24/7 recording, will now be priced at $20/month or $200/year, a $5 increase from its current rate.
The price hikes are the second increase for both services since September 2023. Users can still access limited footage without a subscription, but will only get a few hours of saved video. Both Nest Aware and Nest Aware Plus offer features like face recognition, sound detection, and emergency alerts.
Google’s competitors, such as Ring Home’s Premium plan at $19.99/month or $199.99/year, charge similarly for advanced AI-powered features. The new prices reflect Google’s position in the market. A Gemini-powered camera intelligence feature is available to select users through a public preview beta program, but no reason was given for the price increase.
Source: https://www.theverge.com/news/708538/google-nest-aware-plus-price-increase-subscription