Despite concerns that ChatGPT and other large language models (LLMs) are changing the search game, a recent study reveals that Google remains significantly ahead of its competitors. With over 14 billion searches per day in 2024, Google dominates the search market, far surpassing LLMs like ChatGPT with at most 37.5 million searches daily.
The SparkToro/Datos study found that Google’s search volume is approximately 373 times greater than that of ChatGPT. This data debunks claims that Google is dead or dying, and instead suggests that it will continue to evolve and adapt to the changing digital landscape.
For digital PR professionals, this news brings a welcome dose of optimism. Rather than panicking about AI’s impact on search, experts emphasize the need for innovation and adaptation. By diversifying their strategies and investing in multi-channel marketing approaches, brands can ensure they remain relevant and competitive.
Meanwhile, Chegg has taken action against Google over the company’s use of AI Overviews, which it claims have hurt its traffic and revenue. This development highlights the growing tensions between tech giants and small businesses, and underscores the need for PR professionals to stay informed about emerging trends and regulatory developments.
As the search industry continues to evolve, one thing is clear: Google remains a crucial player in the ecosystem. By staying up-to-date with the latest news and developments, digital PR professionals can position themselves for success and thrive in this rapidly changing landscape.
Source: https://www.prmoment.com/opinion/marchs-digital-pr-trends-google-still-dominant-but-its-under-attack