Google is reportedly planning to introduce an AI Mode option on its search page, allowing users to interact with a conversational chatbot that provides answers in a more engaging and human-like way.
According to The Information, the feature will be accessible via a tab near the top of the search results page, alongside existing tabs like All, Images, Videos, and Shopping. Users will be able to ask follow-up questions and receive links to external websites below the chatbot’s responses.
This new feature comes as several companies are incorporating AI-powered conversational interfaces into their platforms. Perplexity AI recently closed a $500 million funding round, tripling its valuation to $9 billion, while Reddit has launched an AI-powered conversational interface that provides curated summaries of relevant conversations and details.
The introduction of AI Mode is seen as a significant development in the evolution of search engines, enabling users to access more intuitive and human-like responses. As Google’s state-of-the-art models continue to advance, the company believes there is a huge opportunity to bring new capabilities into its search platform, helping people discover even more of the web.
However, the focus on AI Mode seems to be overshadowed by a recent article exploring how marketing campaigns have shaped holiday traditions over time. The article reveals that iconic holidays like Christmas and Halloween have their origins in savvy marketing strategies dating back to the 19th and 20th centuries.
From the Rudolph the Red-Nosed Reindeer story to Coca-Cola’s standardized Santa image, these marketing campaigns not only captured consumer attention but also redefined how we celebrate the season. The article highlights several examples of how commerce and culture have intertwined to shape modern festivities and traditions, including the candy cane, Christmas cards, and Starbucks’ red holiday cup.
As we navigate the increasingly digital landscape, it’s essential to acknowledge the power of creativity in shaping our experiences during the holidays. Whether it’s through AI-powered chatbots or clever marketing campaigns, these efforts aim to create a more immersive and enjoyable experience for consumers.
Source: https://www.pymnts.com/google/2024/google-to-offer-ai-generated-conversational-answers-in-search