Google is set to launch its highly anticipated Pixel 10 Pro smartphone family later this week, promising a revolutionary leap forward in artificial intelligence features. The new flagship devices will introduce significant hardware and software upgrades, including the latest Tensor chipsets fabricated by TSMC.
One of the notable changes is the improved AI capabilities, with Google’s Gemma 3n model offering a compact, lightweight mobile-AI architecture designed to run locally on smartphones. This feature, developed in collaboration with developers, promises enhanced user experiences and seamless integration with Android 16 software.
The Pixel 10 Pro will also boast a new macro feature in the camera, as well as AI-supported editing software that allows users to add a photographer into a group shot with an automatically composited image. These features are designed to showcase the capabilities of Google’s AI technology, which has gained significant attention in recent years.
In contrast, Apple’s iPhone 17 and 17 Pro series, set to launch later this month, have been delayed several times and lack comparable AI-infused software. With a $50 price rise, the Pixel 10 Pro is expected to offer more value for money than its competitors.
Google’s aggressive marketing strategy, which includes appearances by Jimmy Fallon, Stephen Curry, Lando Norris, and the Jonas Brothers at the “Made By Google” event, aims to create buzz around the new device. With the Pixel 10 family set to redefine the smartphone landscape, Google is poised to take a significant lead in the AI-powered smartphone market.
The Pixel 10 Pro will be available with various storage options and AI-based services, including unlimited photo storage through Google Drive. The device’s AI advantage is expected to drive innovation in the industry, making it an exciting time for Android enthusiasts.
As the world waits for Google’s “Made By Google” event, one thing is clear: the Pixel 10 Pro is set to be a game-changer in the smartphone market, and its impact will be felt for years to come.
Source: https://www.forbes.com/sites/ewanspence/2025/08/18/google-pixel-10-pro-secrets-android-16-tensor-ai-apple-iphone-17-pro