Google is rapidly introducing artificial intelligence (AI) features that transform the traditional search experience. Its latest innovation, called Web Guide, utilizes generative AI to reorganize search results pages. The feature leverages a custom version of Gemini to prioritize helpful webpages and enhance page organization. Building on its AI Mode, Web Guide employs a fan-out technique to conduct multiple parallel searches for more accurate data on user queries. This development marks an exciting shift in how users interact with search results, as Google continues to refine the interface.
Source: https://arstechnica.com/ai/2025/07/googles-new-web-guide-will-use-ai-to-organize-your-search-results