Google Chrome is set to introduce a new tracking change, but Android users may still be tracked despite the effort. A recent study from Trinity College, Dublin has found that Google starts tracking users’ phones as soon as they’re powered on through “cookies, identifiers and other data stored on Android handsets.” The default apps in question include Google’s Play Store and Play Services.
The study claims no consent is sought for storing this data, and there’s no opt-out option. This raises concerns about the lack of transparency and control over user data. Unlike SafetyCore, which was “secretly installed” on most Android phones, users have no way to stop this type of data leakage.
Google has responded, stating that user privacy is a top priority and they’re committed to complying with all applicable laws and regulations. However, the study highlights an issue with Google’s data practices, particularly with the collection of telemetry data from Android devices.
The Trinity College study is a wake-up call for regulators to protect users’ data. The researchers warn that phones are designed to track almost everything we do, and users need to take steps to add some privacy. This latest research shows that even major platforms like Google can be opaque about their data collection practices.
In 2021 and 2022, Trinity College reported on similar issues with Google’s data practices, including the transmission of telemetry traffic to Apple and Google servers. The study found that Google collects around 20 times more telemetry data from Android devices than Apple from iOS devices.
Source: https://www.forbes.com/sites/zakdoffman/2025/03/04