Google has introduced a new AI mode, which poses significant changes for search engine optimization (SEO). The main difference between traditional and AI modes is the way search results are generated and presented. In this new era of search engine results pages (SERPs), AI-generated answers will become more prominent.
To stay competitive in this new landscape, it’s essential to analyze the impact on your website’s visibility and traffic. Here are some key areas to focus on:
1. **Identify AIO SERP triggers**: Determine which search types are most likely to spark AI Overviews.
2. **Analyze industry impacts**: Find out which industries will be affected the hardest by Google’s new AI mode.
3. **Audit brand mentions**: See which domains are dominating AI-generated answers.
4. **Optimize visibility**: Update your SEO strategy to stay competitive in the new AI era.
5. **Track AI traffic accurately**: Measure shifts in click-through rates, visibility, and content performance.
SEO expert Nick Gallagher, who led a recent webinar on this topic, provides actionable guidance for optimizing content and staying ahead of the curve. Don’t wait for Google’s SERPs to leave you behind – watch the webinar now to learn how to adapt and thrive in AI search.
Source: https://www.searchenginejournal.com/is-google-about-to-bury-your-website-recap/548146