Rockstar Games’ upcoming Grand Theft Auto 6 is expected to drive growth in the video game industry this year, according to a recent presentation by Epyllion CEO Matthew Ball. The game will be released solely on consoles and is predicted to have a mixed impact on the market due to its high price tag.
Some publishers hope that GTA 6’s release will lead to a re-establishment of packaged game pricing after decades of deflation, with prices potentially breaking the $70 barrier. However, this may come at the cost of cannibalizing hours and spend in other titles.
The game’s release date remains uncertain, with some developers planning their own titles for Fall 2025 to avoid conflicting with GTA 6. A delay to 2026 is also a possibility, given the lack of recent updates on the game since its initial trailer in late 2023. The impact of GTA 6 on the industry will be closely watched as it approaches release.
Source: https://wccftech.com/grand-theft-auto-6-growth-engine-pricing