A recent analyst report from Wedbush Securities suggests that Rockstar’s upcoming game, Grand Theft Auto 6 (GTA 6), may be priced at an unprecedented $100 per copy. Michael Pachter, the managing director of equity research at Wedbush Securities, believes that integrating GTA Online into the game could allow Take-Two to sell it at this higher price point.
According to Pachter, a successful integration of GTA Online with GTA 6 could lead to a significant increase in sales, potentially reaching $100 per unit. This would be comparable to Activision’s Call of Duty Warzone and Call of Duty Mobile, which saw a 40% increase in sales after integrating their online experiences.
GTA 6 is still on track for release in the fall of 2025, and its predecessor, Grand Theft Auto 5, has already shipped over 210 million copies. The success of GTA 5 led to Take-Two announcing NBA 2K21 as the first current-gen game priced at $70. Other publishers have since followed suit, with some speculating that GTA 6 will be priced between $80 and $100.
The announcement comes amid ongoing hype for the highly anticipated game, which is set to feature improved gameplay and enhanced online experiences. With its release date still months away, fans are eagerly awaiting more information about GTA 6’s pricing strategy.
Source: https://www.videogameschronicle.com/news/analyst-thinks-take-two-will-sell-grand-theft-auto-6-at-an-unprecedented-100-price-point