Analysts predict that Grand Theft Auto VI could retail for at least $100 due to its potential bundling of in-game currency. Wedbush Securities, led by Michael Pachter, suggests this premium price point could benefit players by including a large amount of GTA Online currency. The proposal aims to incentivize consumers to pay more by offering an in-game reward.
Pachter and his team argue that Take-Two can learn from the success of Call of Duty: Warzone and mobile, which led to a 40% increase in sales of premium games. They believe a similar integration with GTA Online could boost sales for GTA VI. While others have predicted high prices for the game, this proposal is notable for its focus on rewarding players.
Take-Two CEO Strauss Zelnick previously suggested that GTA Online might continue after GTA VI’s release, but its fate remains uncertain. Some analysts, including DFC Intelligence, estimate that GTA VI could sell 40 million copies within 12 months of release, generating $3.2 billion for Take-Two. The game’s launch is expected to coincide with the Nintendo Switch 2 release and potentially help the industry rebound this year.
Pachter also predicts a potential October or November release date for GTA VI, following a similar pattern as previous Grand Theft Auto games. However, delays are possible, and a more specific release date may be announced soon.
Source: https://www.gamespot.com/articles/gta-6-costing-100-could-reward-players-too-analysts-argue/1100-6529948