Rockstar’s highly-anticipated Grand Theft Auto VI is expected to be one of the most profitable games in history, with a projected lifetime sales revenue of $10 billion USD. The game, set to release on May 26, 2026, is anticipated to sell for $100 USD per copy.
According to estimates from Wedbush Securities and Ampere Analysis, Rockstar’s parent company Take-Two Interactive will generate substantial profits despite the estimated $1.5 billion USD development cost. In fact, analysts predict GTA VI could earn over $1 billion USD in sales on its first day alone.
The game’s massive revenue potential has led to a significant increase in Take-Two’s stock value, with the company now valued at $40 billion USD and up 20% in 2025 so far. With GTA Online expected to generate an additional $500m annually, Rockstar’s profits are set to be substantial.
GTA VI is likely to cement its place as one of the most anticipated games of all time, following the success of previous titles in the series.
Source: https://hypebeast.com/2025/8/rockstar-games-grand-theft-auto-gta-vi-6-expected-cost-100-usd