Harley-Davidson Inc. has appointed Artie Starrs, the head of Topgolf, as its new chief executive officer, amidst challenges including tariffs and sluggish consumer demand. Starrs will begin his new role on October 1, according to a statement released Monday.
Source: https://www.bloomberg.com/news/articles/2025-08-04/harley-davidson-hires-topgolf-head-as-motorcycle-maker-s-new-ceo