To celebrate its fifth consecutive Super Bowl ad, Hellmann’s is reviving a classic moment from the iconic 1989 film ‘When Harry Met Sally’. The mayonnaise brand recreated the memorable diner scene at New York’s Katz’s Deli, where Meg Ryan and Billy Crystal reprise their roles. Created by VML, the 30-second Super Bowl ad pays homage to this beloved comedy, bringing nostalgia back for a new generation of fans.
Source: https://www.adweek.com/brand-marketing/hellmanns-takes-harry-and-sally-back-to-katzs-deli-for-super-bowl-ad