Hims & Hers Health is rebranding with a new Super Bowl ad that tackles weight loss in a dark and politicized way. The company, known for marketing hair-loss treatments and erectile-dysfunction drugs to men, is now selling weight-loss products to both women and men. Its latest initiative aims to shift the focus from self-improvement to grievances, warning customers that “this system wasn’t built to help us” but rather keep people sick and stuck. This pivot marks a significant change in Hims’s message as it adapts to shifting national moods and business environments. The company has traditionally marketed its products as solutions for tweaking and optimizing natural aging processes, but the new ads signal a more serious approach to addressing health issues.
Source: https://www.theatlantic.com/ideas/archive/2025/02/hims-super-bowl-ad/681626