Hollywood’s casting choices are shifting as producers increasingly consider an actor’s social media following when making decisions. The trend suggests that a strong online presence can be key to securing roles.
In the past, actors were often chosen based on their talent, connections, and marketability. However, with the rise of social media, it has become a significant factor in the decision-making process.
Maya Hawke’s experience is illustrative of this trend. She was advised by directors not to delete her Instagram account, as it could harm her career prospects. Instead, having a strong online presence appears to be a prerequisite for securing roles.
The reasoning behind this shift is straightforward: social media followers translate directly into potential ticket buyers. By considering an actor’s online following, studios can tap into existing audiences before even premiering the film. As a result, an actor with millions of fans is seen as a built-in draw for the studio.
This new approach to casting highlights the evolving nature of Hollywood’s decision-making process. As the industry continues to adapt to changing technologies and audience habits, it remains to be seen how this trend will shape the future of film production.
Source: https://ohnotheydidnt.livejournal.com/130039586.html