Artificial intelligence (AI) is revolutionizing the way consumers shop during Amazon’s Prime Day event. Many shoppers, like marketing strategist Justin Goldsberry, are using generative-AI models to find the best deals on products such as tech gadgets, books, and vinyl records.
According to Adobe Analytics, 39% of U.S. consumers have used AI for online shopping, while 53% plan to use it this year. Experts say that AI can help shoppers save time and find better deals than traditional methods.
Matt Britton, an AI expert, notes that AI-powered shopping assistants like Perplexity, ChatGPT, or specialized browser extensions can do the heavy lifting, comparing prices, vetting reviews, and predicting price drops in real-time. Amazon has also introduced its own internal AI features, such as “Interests” and “Shopping Guides,” to assist shoppers on Prime Day.
When using AI for shopping, it’s essential to be aware of potential pitfalls. Some models may provide misleading information or “hallucinations,” so shoppers should double-check prices on the retailer’s site. Additionally, experts recommend using price-tracking sites like camelcamelcamel.com or keepa.com to track Amazon prices and avoid falling victim to price anchoring.
To get the most out of AI-powered shopping, consumers can specify in prompts that they want models to factor in shipping times, return policies, warranty coverage, bundle deals, or hidden coupons. By leveraging AI, shoppers can shop smarter and find better value on Prime Day.
As AI continues to shape the retail landscape, brands and retailers must adapt to a world where algorithms control the path to purchase rather than traditional advertising methods.
Source: https://www.marketwatch.com/story/how-to-use-ai-to-find-the-best-amazon-prime-day-deals-6dedb8c9