Google collects data from users’ devices for various purposes, including advertising, content measurement, audience research, and services development. This information is stored on the device or accessed through third-party partners, such as IAB TCF (Interactive Advertising Bureau’s Transparency and Consent Framework) partners.
Personal data may be processed to enable precise location tracking and scanning of device characteristics. Google’s third-party IAB TCF partners can also collect IP addresses and device details, which are used for legitimate interest or with user consent.
Users can change their preferences at any time by clicking on the cookie icon, which affects the ads and content they see. Users can modify settings or accept defaults to close this banner and continue using only essential cookies. Google’s data storage policy and privacy policy outline how the company handles personal data.
Source: https://www.mercurynews.com/2025/03/23/new-parkinsons-treatment-developed-at-stanford-could-help-millions