The use of location data and device information has become increasingly common in online advertising. This practice involves using precise geolocation data to track users’ locations and store or access information on their devices.
Several companies actively scan device characteristics, such as IP addresses, browsers, and operating systems, to identify individual devices. This allows them to collect detailed information about a user’s browsing history, preferred websites, and other online activities.
The collected data is then used for various purposes, including personalized advertising and content. Advertisers use this data to deliver targeted ads that cater to users’ specific interests and preferences.
Moreover, location data and device information are also utilized in audience research and services development. Companies can analyze user behavior to create more effective ad campaigns, improve website functionality, and develop new services tailored to their needs.
The collection and usage of location data and device information raise concerns about user privacy and data security. It is essential for individuals to be aware of these practices and take steps to protect their online identity.
In conclusion, the use of location data and device information in advertising is a widespread phenomenon that has significant implications for users’ online experiences. As technology continues to evolve, it is crucial to strike a balance between innovation and user protection.
Source: https://www.vogue.com/slideshow/go-backstage-at-the-fall-2025-couture-shows