Technology companies are actively scanning devices for identification, creating profiles for personalized advertising, and using these profiles to serve tailored content. This process involves collecting limited data to select content and ads, as well as measuring performance to understand user behavior. The goal is to develop and improve services by storing and accessing information on devices, while also ensuring audience insights are gained through various data combinations.
These practices have sparked concerns over online tracking and user privacy, highlighting the need for transparency and regulation in the tech industry. As technology continues to evolve, it’s essential to understand how companies use our online behavior to inform their services and advertising strategies.
Source: https://www.washingtonpost.com/opinions/2025/06/27/jimmy-margulies-cartoon-trump-white-house