Your data plays a crucial role in personalizing your browsing experience on our website. We use cookies and other online identifiers to collect information about you, which is shared with our partners to deliver targeted advertising.
To ensure transparency, we’ve outlined the purposes of data collection and usage below:
**Essential Purposes:**
1. **Security**: To monitor for and prevent unusual activity, detect fraud, and fix errors.
2. **Content Delivery**: To facilitate the transmission of content or ads to your device.
**Performance-Promoting Purposes:**
These purposes help us improve our services by collecting information about user interactions with ads and content:
1. **Advertising Performance**: To measure how well an ad has worked for you or other users.
2. **Audience Understanding**: To analyze common characteristics among target audiences to identify effective ad campaigns.
**Personalization Purposes:**
These purposes help us create personalized experiences by building profiles of user interests and preferences:
1. **Ad Targeting**: To present relevant advertising based on your activity, interests, and device information.
2. **Content Selection**: To limit the number of times a video or article is presented to you.
Our partners use data collection purposes with various levels of inactivity (always active or inactive). If you wish to exercise control over your consent or object to certain purposes, please click on the ‘Manage’ button.
Source: https://www.cbs.com/shows/video/WCCf4p9vOs9GLN55yPb1oj8y_PjVnoBR