As you browse the internet or use mobile apps, your device and online activities are tracked using various technologies such as cookies, device identifiers, and browsing data. This information is used to recognize your device, understand your interests, and provide personalized advertising and content.
Advertising:
The website or app you’re using can be used to identify you for targeted ads, based on the type of content you interact with, browser type, language, screen size, supported technologies, and location. For example, if you frequently visit a particular online store, it may display ads that are likely to interest you.
Content Personalization:
Your interactions with non-advertising content, such as articles or videos, can be used to create profiles about your interests and preferences. These profiles help tailor the presentation of content to better match your interests.
Advertising Campaigns:
The data collected on your interactions with ads helps advertisers determine whether their campaigns are effective in engaging you and achieving their goals. This information is also valuable for understanding which target audiences are more receptive to ad campaigns or certain types of content.
Statistics and Reporting:
Reports can be generated based on the combination of data sets, including user profiles, statistics, market research, and analytics data, to identify common characteristics among users. This helps improve products and services by understanding audience preferences and behavior.
Security and Maintenance:
Your device information is used to ensure technical compatibility, prevent fraudulent activity, and fix errors in content delivery and interaction.
Choices and Preferences:
You have the option to save your choices regarding data collection and usage, which are stored on your device or in local storage. These choices can be saved for a maximum duration of 390 days but will be overwritten once you make new preferences.
Key Vendors:
Two key vendors mentioned in this notice are Exponential Interactive and TC Fertility (TCF). Both use various technologies to collect data, including cookies, IP addresses, device identifiers, browsing data, and location information.
Source: https://bigthink.com/starts-with-a-bang/jwst-beneath-sombrero-galaxy-hat