The contract renewal negotiations between Howard Stern and SiriusXM are underway, with the satellite radio giant reportedly offering a new deal but unable to meet Stern’s demands. The 71-year-old talk show host is set to enter the final year of his five-year contract at the end of 2025.
While it seems unlikely that SiriusXM would consider parting ways with its most recognizable asset, some speculate that the company may be looking for a “home team discount” from Stern. The company has been facing challenges in recent years, including a decline in consumer-facing app performance and stagnant subscriber numbers.
In response to these concerns, SiriusXM is shifting its focus towards diversifying its content offerings and monetizing growth through various platforms. This includes managing its stars across multiple platforms, as evident in the success of shows like Mel Robbins’ podcast and Conan O’Brien’s YouTube series.
However, it appears that SiriusXM is willing to make concessions to keep Stern on board. According to chief content officer Scott Greenstein, the company would never try to replace Stern, emphasizing the importance of having a great bench of talent with their own identity.
With negotiations ongoing, fans are eagerly awaiting Stern’s response and the potential for more drama in the world of SiriusXM.
Source: https://www.hollywoodreporter.com/business/business-news/howard-stern-rumor-mill-siriusxm-demise-1236343187