Industry executives are expressing concerns about the impact of Rockstar Games’ Grand Theft Auto 6 on their own game releases, citing a lack of clarity over the sequel’s release date as a major stressor. With Take-Two Interactive sticking to a vague “fall” launch window, publishers are worried about how they can avoid conflicting with Rockstar’s all-consuming title.
According to industry reports and executives, including those from Electronic Arts and unnamed triple-A publishers, the uncertainty surrounding GTA 6 is causing chaos in the games industry. Executives are working on multiple plans for their own titles, fearing that launching too close to GTA 6 could result in decreased revenue and sales.
The lack of a specific release date has led to concerns about the “fall” launch window, which was previously touted by Take-Two. Industry executives believe this could lead to a crowded market, with many games vying for attention around the same time. One developer explained that GTA 6 is like a “huge meteor” that will impact live service games as well, causing them to delay or push back their own updates.
History suggests that Rockstar’s titles can dominate the market during their launch periods, and industry executives are taking note. The company’s previous releases, such as Grand Theft Auto V, have shown remarkable success in terms of sales and revenue. With GTA 6 looming large on the horizon, publishers are left to navigate this uncertain landscape and find ways to coexist with Rockstar’s behemoth sequel.
The exact release date for GTA 6 remains a mystery, but one thing is clear: industry executives are bracing themselves for the impact of Rockstar’s next big game.
Source: https://www.eurogamer.net/game-publishers-talk-challenges-of-gta-6-launch-in-new-report-we-dont-want-to-be-anywhere-near-that