Influencers and models often get a free pass to enjoy high-end restaurants, workout classes, and beauty treatments, all while promoting businesses in exchange for social media posts. This phenomenon is made possible by exclusive apps like Neon Coat, which connects influencers with businesses willing to offer them free services.
The app, launched in 2017, allows models and creators to earn a spot by having at least 1,000 followers on Instagram and providing a portfolio link. Creators must also have at least 5,000 followers on either TikTok or Instagram with high engagement rates. Currently, the app has over 13,500 registered users and 250 businesses participating, mostly in New York City, Los Angeles, Miami, and London.
To use the app, influencers sign up for freebie offers from businesses that pay anywhere from $400 to $1,500 per post. In exchange, they must post about their experiences on social media within 24 hours. This arrangement benefits both parties – influencers save money on everyday expenses, while businesses gain exposure and promotional content.
Models like Lauren Karwoski and Gillian Dittmer have used Neon Coat to find affordable options for dining, fitness classes, and beauty treatments. They argue that this arrangement is mutually beneficial, allowing them to save money while promoting businesses they enjoy using their services.
“We use the app as a money-saving tool,” said Karwoski. “It helps us align our offers with things we would do anyway, saving us money.” The founders of Neon Coat emphasize that influencers have a choice in what offers they accept, ensuring the marketing feels organic and genuine.
The app’s success highlights how social media platforms are changing the way businesses interact with their target audience – often using influencers to promote products or services. As such, it’s essential for creators to understand the terms and benefits of these arrangements, as well as the potential impact on their careers and relationships with brands.
Source: https://www.independent.co.uk/life-style/influencer-app-neon-coat-b2804465.html