Instagram has introduced a new policy requiring public accounts with at least 1,000 followers to use live streaming features. The move aims to curb misuse such as spam, harassment, and low-quality streams that have plagued the platform in recent years.
The decision aligns Instagram with competitors like TikTok and YouTube, which also enforce similar barriers to entry for live features. Industry analysts believe this policy is part of Meta’s broader strategy to prioritize established creators and foster a more professional ecosystem.
By limiting live streaming to users with proven audiences, Instagram hopes to enhance user retention and platform appeal. However, the move has sparked concerns among smaller creators, who fear it will stifle diverse voices and limit their ability to gain traction.
The policy could streamline monetization efforts by concentrating live features among influencers who drive revenue through ads, sponsorships, and virtual gifts. Critics argue that it disadvantages underrepresented groups, potentially homogenizing the creator pool.
Instagram’s decision reflects a trend toward gated communities in social platforms, where scale becomes a prerequisite for advanced features. Brands and marketers will need to recalibrate their strategies to partner with verified accounts, which could increase costs but ensure broader reach.
Source: https://www.webpronews.com/instagrams-new-1000-follower-rule-for-live-streaming-starts-august-2025