Instagram has announced two new features for its Reels platform, coinciding with the upcoming ban on TikTok in the US. The new tools aim to enhance social engagement and are set to launch starting today.
Reels now provide a “Discover” section at the top right corner, allowing users to see what their friends and followers like or comment on. This feature surfaces activity from friends and followers while viewing a Reel, making it easier to engage with content.
Additionally, Instagram will introduce a reply bar, enabling users to start conversations around content they enjoy. This move aims to expand opportunities for social engagement, potentially benefiting businesses that rely heavily on TikTok.
With the US ban on TikTok looming, this is a unique opportunity for Meta to boost its Reels platform. As the ban takes effect, it’s likely that Instagram will add more features to its Reels in the coming weeks and months.
Source: https://9to5mac.com/2025/01/17/instagram-just-gave-reels-two-new-features-ahead-of-imminent-tiktok-ban