Instagram head Adam Mosseri has announced a new video editing app called Edits, which aims to compete with the now-defunct CapCut and TikTok. The app is currently available for preorder on the iOS App Store.
Mosseri described Edits as a “full suite of creative tools” that includes features like inspiration boards, idea tracking, high-quality cameras, advanced editing options, and sharing capabilities. Users will also get access to insights about their videos’ performance on Instagram.
The app’s analytics feature offers a live dashboard with metrics on follower engagement, skip rates, and more. Edits also includes popular TikTok-style tools such as green screens and video overlays.
Mosseri acknowledged that Edits will differ from CapCut but promised it would have “a much broader range of creative tools.” Development on the app began months ago, and it is set to launch on March 13th, 2025.
Source: https://www.theverge.com/2025/1/19/24347358/instagram-edits-capcut-video-app-tiktok-ban