Intel’s new CEO, Lip-Bu Tan, has outlined a plan to revamp the company by working directly with customers and engineers. In his first remarks as CEO, Tan emphasized the importance of customer feedback in driving innovation. He told customers to be “brutally honest” with Intel about their expectations, saying that harsh feedback is valuable.
Tan plans to eliminate a slow-moving middle management layer and give more power to engineers. He believes new ideas have not had room to develop at Intel in recent years and promises to provide them with the freedom to innovate. The CEO’s primary focus will be on recruiting and keeping top talent in the industry, as Intel has lost many brilliant engineers.
Tan’s vision for Intel is centered around close collaboration between engineers and customers. He wants to work closely with them to develop new products based on their feedback, rather than relying on traditional corporate approaches. This shift in approach aims to restore Intel to its former glory, having once dominated the market with over 90% share in personal computers and data center servers.
Source: https://www.reuters.com/technology/intels-new-ceo-tells-customers-be-brutally-honest-with-us-2025-03-31