A San Francisco-based startup called World has launched a store in Union Square where customers can get their iris scanned for free. The technology aims to verify humanity and prevent AI impersonation in various online platforms, such as dating apps, banks, and government institutions. By scanning the iris, individuals can receive a “proof of personhood” ID. This move is part of World’s effort to create a biometric ID network that can help differentiate between humans and artificial intelligence.
Source: https://www.washingtonpost.com/technology/2025/05/02/world-id-iris-biometric-altman