A handful of new and established brands, including HexClad, Häagen-Dazs, Duracell, and MSC Cruises, are shelling out big bucks to air their ads during this Sunday’s Super Bowl. The hefty price tag? A whopping $8 million for a 30-second spot.
HexClad co-founder and CEO Daniel Winer says the cost is “frighteningly expensive” even for large companies. He questions whether the return on investment will be worth it, leaving brands to wonder if their ads will generate enough buzz.
Source: https://digiday.com/marketing/here-are-the-cases-for-and-against-an-8-million-super-bowl-ad