The future-proofing of 8K TVs is no longer being taken seriously, with many top brands dropping their high-end 8K models. Despite the initial hype, Sony and LG stopped selling 8K TVs in 2023, while TCL and Hisense still offer them but are a few years old. Samsung remains one of the few TV makers launching new 8K models in its 2025 lineup.
Several factors contribute to the dwindling appeal of 8K TVs. The lack of content at this higher resolution is a significant issue, with limited options for movies and video games. Even top-tier TVs like the Samsung QN900D struggle with upscaling 8K content, making it less visually appealing than native 4K content.
According to Counterpoint Research, the expensive nature of these sets and EU power consumption limitations also play a role in their decline. The reduced brightness output required to meet EU energy standards often makes 8K TVs appear dull on smaller screens.
Data from Global TV Shipment and Forecast report and Omdia’s quarterly TV Sets Market Tracker show that 8K TV sales plummeted in recent years, with shipments declining by 35% and 45% respectively. However, experts like Bob O’Brien of Counterpoint Research predict a potential resurgence for 8K TVs, driven by the growing demand for extra-large-screen TVs.
As 8K gaming becomes more accessible, thanks to launches like the RTX 5090 and PS5 Pro, dual-watching capabilities on a single screen might become a popular feature. While it’s uncertain whether 8K will regain its former glory, Samsung remains committed to pushing the specification forward.
Source: https://www.tomsguide.com/tvs/the-downfall-of-8k-tvs-heres-why-they-havent-taken-off