The British car company, Jaguar, has released its new electric vehicle design concept, which has sparked a backlash from conservative critics. The sleek design features large slatted rectangular grilles, a curved roof, and two bold colors: pink and blue.
Many have criticized the new design as “woke” and compared it to Bud Light, an American beer company. Some have joked that the car looks like a pink Batmobile. Conservative commentators, including Jay Anderson, Jordan Schachtel, Laurence Fox, and others, have expressed their discontent with Jaguar’s new direction.
However, in response to the criticism, Jaguar’s managing director has defended the brand’s new design, saying it celebrates “vibrancy” and pays homage to the company’s British heritage. The CEO of Jaguar Land Rover, Adrian Mardell, also stated that the new design is true to the DNA of the brand but future-facing and relevant.
The backlash comes as part of a larger campaign by Jaguar to rebrand itself with a modernist image. The campaign, called “Copy Nothing,” aims to distance the brand from its past and appeal to a younger audience. But critics argue that it has gone too far and ignored traditional values.
Jaguar’s new design is set to be unveiled at Miami Art Week, where it received mixed reactions. While some have praised its boldness, others have criticized its lack of subtlety. As the company continues to navigate its transformation, one thing is clear: Jaguar’s pink Batmobile has sparked a heated debate among conservatives and car enthusiasts alike.
Source: https://www.foxbusiness.com/media/new-jaguar-car-redesign-sparks-more-woke-backlash-its-pink-batmobile