Brazilian Meat-Packing Giant JBS Aims to Boost Market Share in America
JBS, the world’s largest food company by revenue, is preparing to list on the New York Stock Exchange (NYSE), a move that could allow it to expand its market share in the US. The listing aims to tap into cheaper capital and attract new investors, but it may also leave the firm vulnerable to lawsuits from various groups, including environmentalists and an unusual coalition of Republicans and Democrats.
As JBS’s American competitors watch, concerns are being raised about the potential impact on local markets and the company’s reputation. Despite its global reach, many consumers outside Brazil may not be familiar with JBS or its products. However, it is likely that they have tasted JBS’s offerings in some form.
JBS has already been criticized for its environmental practices and labor policies, which could lead to a backlash from activists and lawmakers on both sides of the aisle. The company’s expansion plans are also raising questions about competition and fairness in the US food market.
With its listing, JBS is poised to further consolidate its position as a dominant player in the global food industry. However, it remains to be seen how this move will be received by stakeholders and whether it will ultimately benefit or harm the company’s reputation and bottom line.
Source: https://www.economist.com/business/2025/06/12/the-worlds-biggest-food-company-plans-to-beef-up-in-america