Jeep fans in Brooklyn turned out to support the brand’s comeback, with rapper LL Cool J performing at the event. The company’s sales have been slumping due to market uncertainty, but it has now returned its popular Cherokee sport-utility vehicle, rebranded as “America’s Original Influencer”. This move is significant, as the Cherokee helped create the modern SUV and accounted for one-sixth of all Jeep sales in America before the pandemic.
Source: https://www.wsj.com/business/autos/jeep-cherokee-stellantis-strategy-2d4aeee6