Cincinnati Bengals quarterback Joe Burrow is known for his impressive skills on the field, but he’s also making waves in the world of fashion. The star signal caller has been featured on the cover of Sports Illustrated’s Sports and Style issue, showcasing his unique sense of style.
Burrow’s love affair with fashion began at a young age, thanks to his mother’s work in fashion merchandising. He told Sports Illustrated that he was always particular about what he wore, not because he followed trends, but because he loved the way clothes felt and looked. Burrow has become known for his bold color choices, which have earned him praise from fashion icon Anna Wintour.
“I love color,” Burrow said in an interview with the magazine. “I don’t pay attention to what’s trending or what everybody else is wearing. I do my own thing, and I think that’s part of why people appreciate my style.”
Burrow’s approach to fashion has brought a new audience to the NFL, particularly young women who are drawn to his unique sense of style. The Bengals quarterback believes that fashion can help bridge the gap between sports and fashion, attracting fans from different demographics.
“I do think (different styles) bring a different demographic to the game,” Burrow said. “I see more young women paying attention to what people are wearing in the tunnel, maybe because they see someone wearing a Gucci fit into the game, and they’re like, ‘Oh, that’s pretty cool.'”
As he enters his sixth season with the Bengals, Burrow remains focused on his goals, including winning a Lombardi Trophy. He credits discipline and routine for his success on the field.
“I’ve never seen anybody that doesn’t have a very disciplined routine go out and be great,” Burrow said. “If you can’t develop a routine and stick to it, then you’re not going to be able to be your best on Sundays.”
Burrow’s fashion sense has earned him respect from Anna Wintour, who praised his confidence and willingness to try new things.
“Joe always looks great,” Wintour said. “He has tons of confidence and is up for trying new things — that seems natural to who he is.”
Source: https://eu.cincinnati.com/story/sports/nfl/bengals/2025/07/17/look-joe-burrow-stuns-new-sports-illustrated-fashion-cover/85246527007