Justin Bieber’s seventh album, ‘Swag’, marks a shift towards artistic self-indulgence, showcasing his growth as a musician and exploring themes of intimacy, nostalgia, and the pressures of fame. The 31-year-old’s surprise release has been met with critical acclaim for its promise, but also raises questions about its lasting impact.
The album opens with ‘All I Can Take’, a haunting, echoey R&B track that sets the tone for a sonic journey through layered melisma, gated reverb, and laser-style synths. Collaborations with artists such as Carter Lang and Tobias Jesso Jr enhance the nostalgic vibe, while Bieber’s default sweet and smooth R&B base is balanced by chugging guitar and crashing percussion.
Standout tracks like ‘Too Long’ and ‘First Place’ showcase the album’s considered, clever production, but it’s not without its flaws. Lyrically, some songs feel cringeworthy, particularly ‘Dadz Love’, which celebrates Bieber’s nascent fatherhood in a shallow manner. The more introspective love songs, however, are preferable, if still lacking specifics and insight.
Bieber’s attempts to refute the unflattering tabloid caricature of him are evident in the album’s interludes, but they feel forced and insincere. Instead, his lyrics often rely on vague sentiments and clichés, leaving the impression of an eerie emptiness despite the album’s seductive sound.
While ‘Swag’ has moments of brilliance, it’s no long-awaited masterpiece. With its nostalgic soundscapes and introspective exploration, Bieber’s growth as a musician is undeniable, but the album’s lasting impact remains to be seen.
Source: https://www.theguardian.com/music/2025/jul/11/justin-bieber-swag-review-surprise-album