The global music scene has been taken over by the surprise success of “KPop Demon Hunters,” a Netflix original animated film that combines Taylor Swiftian feminism, anime stylization, and cutesy animal sidekicks. The fictional K-Pop band HUNTR/X, led by pop-star protagonist Rumi, has taken six spots on the Billboard Hot 100, including two top ten hits.
The film’s narrative follows supernatural Rumi as she battles evil spirits with her friends Mira and Zoey, using their voices and various glowing blades to fight demons. The soundtrack features real-life K-Pop veterans, adding a unique touch to the music.
While not entirely authentic, the film’s storyline draws inspiration from Korean culture and history, including the concept of “honmoon” or “soul gate.” A demonic supergroup, Saja Boys, run by Jinu, is sent to defeat HUNTR/X, but ultimately falls in love with Rumi over their shared demon problems.
The film’s internationalized argot and globalized soundtracks have resonated with fans worldwide. The success of “KPop Demon Hunters” showcases the eclecticism of the post-digital mainstream, blending niche ingredients into a compelling stew that feels instantly familiar to audiences.
Source: https://www.newyorker.com/newsletter/the-daily/the-demon-hunters-who-conquered-the-pop-charts