Kanye West recently bought a local TV ad during the Super Bowl to promote his Yeezy fashion brand, and for the first time, viewers in Los Angeles got to see it. The lo-fi ad features West sitting at the dentist’s chair, where he discusses his new teeth and asks viewers to visit yeezy.com. However, the ad has sparked outrage due to the single item of clothing featured on the website: a t-shirt with a swastika emblazoned on it.
The Anti-Defamation League (ADL) condemned West’s actions, stating that the swastika is a symbol adopted by Hitler and continues to threaten and instill fear in those targeted by antisemitism and white supremacy. The organization also accused West of amplifying his antisemitic views during the Super Bowl ad.
This latest incident comes after West made headlines last Sunday at the Grammys, where his wife, Bianca Censori, appeared partially nude for cameras. Last year, West also bought a local ad for yeezy.com that ran during the Super Bowl, but it wasn’t seen in New York or Los Angeles.
West’s behavior has been criticized by many, with some calling for him to seek help due to his apparent mental health struggles. The incident highlights the need for awareness and action against hate speech and antisemitism in the entertainment industry and beyond.
Source: https://variety.com/2025/tv/news/kanye-west-super-bowl-ad-iphone-dentist-chair-1236302214