Faced with declining sales and pressure from the Health Secretary, PepsiCo-owned chip giant Lay’s is giving itself a makeover. The brand will strip artificial dyes, update its logo, and feature real potatoes on packaging. Key changes include matte-finished bags that resemble wood planks, revamped ingredient lists, and a new “Made with real potatoes” phrase.
Source: https://fortune.com/2025/10/10/pepsico-lays-rebrand-consumers-didnt-know-made-of-potatoes