LIV Golf has unveiled its new campaign, “Long LIV Golf,” celebrating the future of golf and the launch of the 2025 season. The League’s bold vision for the sport is centered around innovating competition, events, and team dynamics to welcome fans from all backgrounds.
The campaign features a hero film titled “A Few Thoughts,” showcasing some of LIV Golf’s biggest stars, including Bryson DeChambeau, Dustin Johnson, Phil Mickelson, Jon Rahm, and Cameron Smith. The video explores the future of golf through a simple yet compelling question: “What do you think?”
“LIV Golf is committed to innovating and pushing the game forward for the benefit of the sport and its fans,” said LIV Golf Chief Marketing Officer Adam Harter. The campaign embodies this spirit, celebrating passion and exciting futures in golf.
LIV Golf has partnered with BBDO New York as a long-term creative brand partner to amplify its vision. The campaign will air regionally during Super Bowl LIX and continue throughout the coming months, featuring social-first initiatives, creator-led content, and additional tune-in films.
The 2025 LIV Golf season tees off today at Riyadh Golf Club, with teams playing under the lights for the first time. Fans can watch live on FS2, the FOX Sports App, or LIV Golf+ app subscribers.
LIV Golf’s unique blend of individual and team competition has supercharged the sport, redefining how golf is experienced and captivating fans worldwide. The League features 13 four-player teams with a collective 28 major championships, led by many of the biggest stars in golf.
Source: https://www.livgolf.com/news/long-liv-golf-new-brand-campaign-celebrates-the-future-of-golf-as-the-league-launches-2025-season