A local business in Humboldt County, Hog Island Oyster Company, is harnessing the power of Google Workspace and AI to streamline operations and focus on sustainability. Founded in 1983, the company began as a small farming operation with the goal of raising high-quality shellfish in Tomales Bay.
With the help of Google Gemini’s AI technology, Hog Island has reduced administrative tasks, allowing staff to concentrate on key areas such as customer service and oyster quality management. The company plans to utilize AI further to analyze weather patterns, correlate sales trends, and monitor water quality, enabling them to respond to changing ocean conditions and maintain top-notch oysters.
As part of Google’s “50 Stories, 50 States” campaign, Hog Island is highlighting the impact of AI on small businesses. With over 33 million small businesses in the U.S., this initiative showcases how local companies like Hog Island can benefit from AI advancements.
Source: https://kymkemp.com/2025/02/01/humboldt-county-business-to-be-featured-in-sf-superbowl-ad