Luxury apparel brand Lululemon has filed a lawsuit against Costco Wholesale, alleging that the retailer has sold clothing products with designs that are “confusingly similar” to those trademarked by Lululemon. The complaint lists six specific products, including pants and jackets, which allegedly infringe on Lululemon’s trademarks. Costco responded to an earlier complaint from Lululemon but continued to sell some of the violating items.
Lululemon is seeking damages for sales lost due to Costco’s offerings of similar products. Despite this, neither retailer’s stock price has been significantly impacted by the lawsuit. The dispute highlights the ongoing issue of counterfeit and knockoff products in the fashion industry, with consumers often turning to online marketplaces and discount retailers to find cheaper alternatives to popular brands.
Source: https://www.investopedia.com/lululemon-sues-costco-over-confusingly-similar-apparel-products-11763390