PlayStation’s Bungie has faced numerous setbacks since its major gameplay reveal for Marathon in April. The game was initially criticized for unreported pricing and the removal of proximity chat, a key feature of extraction shooters. This decision sparked controversy among gamers, who value this aspect as crucial to the genre.
In response to mixed reviews on the Closed Alpha NDA requirement, Bungie decided to lift the requirement, sparking further debate within the gaming community. Furthermore, an artist accused Bungie of plagiarism, which the company confirmed was true.
According to recent reports, morale at Bungie has plummeted, with employees describing their work environment as “actively hostile.” As a result, Marathon is struggling to gain momentum. The game’s success relies heavily on it being one of 2025’s top-selling games.
However, further developments have taken a toll on the project. Paid marketing for Marathon has reportedly been canceled altogether, according to Colin Moriarty, an ex-IGN editor and current PlayStation podcaster. This move is unusual for a high-profile game like Marathon.
The cancellation of paid marketing echoes recent reports that Bungie pulled its main marketing plan for Marathon, which included a trailer next month and the opening of preorders. The original plans are now being reworked, leaving the possibility open that Marathon could be delayed from its planned September launch.
Source: https://www.thegamer.com/marathon-bungie-sony-playstation-marketing-canceled-live-service-game