Marketers are shifting their focus from traditional search engine results like Google to gaining visibility within artificial intelligence (AI) browsers. This move aims to capitalize on the growing use of AI technology in online interactions.
Verb, an experiential agency behind notable campaigns like Airbnb’s Barbie Dreamhouse campaign, is facing financial struggles. According to reports, the company has had issues paying freelancers and vendors.
Meanwhile, brands are exploring emerging trends and technologies. Recent developments include OpenAI’s new AI browser, Pinterest’s user controls for AI-generated content, and cautionary tales from companies like Manscaped about over-posting AI ads.
In other news, Hallie Harris is launching a personal branding agency called HLoveCo, which will help creators and CEOs build scalable brands.
Source: https://adage.com/technology/ai/aa-chatgpt-browser-atlas-brands