Marvel Studios boss Kevin Feige believes the key to overcoming “superhero fatigue” is scaling down output, rather than churning out more movies and shows. In response to the brand’s recent string of box office bombs, including Eternals ($402M), Thunderbolts ($382M), and The Marvels ($206.1M), Feige plans to reduce production numbers, aiming for a single live-action show or movie per year.
Feige attributes his optimism to a rival studio’s success with Man of Steel, which recently crossed $407M worldwide. He also points to the Fantastic Four: First Steps as the MCU’s first $100M+ opener since 2025, indicating a potential turnaround in fortunes.
Despite the recent struggles, Feige remains proud of the MCU’s diverse output, including its Disney+ shows like WandaVision and Loki. However, he acknowledges that the studio’s expansion may have contributed to the fatigue, citing “too much of a good thing” as a possible cause for the decline in interest.
Feige credits experimentation and evolution as key factors in the MCU’s past success, but also notes that taking risks is essential to maintaining momentum. He cites Eternals as an example of a gamble that didn’t pay off, but emphasizes the importance of trying new things rather than repeating the same formula.
To address cost concerns, Marvel has scaled down production budgets, with some movies now being made for significantly cheaper than before. Feige also questioned the use of artificial intelligence to reduce VFX costs and instead emphasized the value of testing and feedback from audiences.
Feige’s comments demonstrate his commitment to supporting all movies, regardless of genre or studio competition. His willingness to root for every movie is seen as a positive sign in an industry where studios often view each other as competitors.
Source: https://deadline.com/2025/07/marvel-superman-kevin-feige-1236462997