The popularity of mass market paperbacks has declined significantly over the past few decades. At their peak in the 1960s to 1980s, hundreds of millions of copies were sold worldwide. Recently, one of the largest US distributors announced it would stop distributing them.
Esther Margolis, founder and publisher of Newmarket Books in New York, has a wealth of experience in selling books. Having worked as a senior executive at Bantam Books, one of America’s major publishing houses, she shares her insights on the changing industry.
Source: https://www.rnz.co.nz/national/programmes/nights/audio/2019022476/the-death-of-the-paperback