In January 2024, McDonald’s launched its new beverage-led concept, CosMc’s, with a single location in Bolingbrook, Illinois. The response was overwhelming, with fans lining up for hours and some even traveling from the UK and France to try the unique menu items.
CosMc’s has continued to innovate, expanding to six locations in Texas and refining its menu through customer feedback. Popular items include the Island Pick Me Up Punch, Churro Cold Brew Frappe, and Fruity Popping Boba, a drink customization favorite among customers.
The company has also experimented with different store formats, testing smaller prototype locations that focus on the drive-thru and digital experience. This approach allowed them to better understand their customer base and adapt to changing consumer preferences.
As CosMc’s continues to grow, McDonald’s is committed to learning more about the beverage space and making updates to its menu. With plans for two new smaller format stores in Texas in 2025, the company remains excited about the future of this innovative concept.
Source: https://corporate.mcdonalds.com/corpmcd/our-stories/article/cosmcs-journey.html